Most marketing campaigns fail because of poor targeting and timing. If companies know precisely what to offer each prospect and communicate that offer when the need was most, the chances of successful sale would go up significantly. This would also reduce the marketing spend since the promotions would be targeted at the right people.

Although this might seem idealistic, today’s technologies make such precision possible. Welcome to the world of big data analytics! Hadoop and associated technologies today enable parallel processing of terabytes of unstructured data to unravel insights that are already changing the way businesses think and approach the market. McKinsey calls big data, the next frontier in innovation, competition and productivity.

The first and foremost benefit from big data analytics will come from a deeper analysis of the social media data that is being created everyday about all businesses and its this data that will enable marketing departments to know precisely who and when to contact.

One example of a solution that enables this is QualifiedLINK. QualifiedLINK™ helps businesses identify high-potential prospects based on a statistical analysis of social networking behavior patterns. This enables more targeted messaging, significantly increasing the sales conversion rate and return on marketing spend.

The process relies on first building a predictive model that defines your business’s unique QualifiedLINK™, and then mining for those QualifiedLINKs by analyzing publicly available social media data. This is very different from social media monitoring tools that let you listen into conversations and respond to them. QualifiedLINK brings precision to marketing. This not only reduces your marketing spend but also ensures that your resources are productive and don’t focus on low value leads.

The process is a culmination of years of customer acquisition experience across industries and will help businesses revolutionize the way they acquire customers.